A QR code connects a physical or visual touchpoint to a web address. Its value comes from the destination: the page should answer the need that made someone scan.
Match the page to the moment.
A menu code should lead to the menu. A service card should lead to the relevant service. Sending every scan to a general homepage can add unnecessary steps.
Make it useful on a phone.
Check that the page loads, is readable on a small screen, and gives the visitor a clear next action. Print a sample at the intended size and test scanning in the lighting and viewing distance where it will be used.
Know what your code can change.
This tool creates a static QR code. The encoded address cannot be edited after generation. If the destination changes, generate a new code, or manage a stable redirect on a domain you control.
Check before sharing.
- Use an address you trust and expect to keep available.
- Keep sufficient contrast and the white margin around the code.
- Test the downloaded code with more than one phone.
- Check the actual destination, including campaign parameters.
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